Blog
Re-Margin your Business – Expense Management

Tactic # 2 Re-Margin your Business-Expense Management “When the revenue disappears, as a business owner, you have two choices: Find new business income or make your expenses go away. The former is about lead generation and the latter is about cost cutting.” SHIFT Commercial As I mentioned in the last post, SHIFT Commercial by KW [...]
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Mindset & Action in Today’s Market

Tactic #1 – Get Real, Get Right – Mindset & Action “When the markets shift, brokers practically go through the five stages of grief – denial, anger, bargaining, depression and acceptance – before they can pick themselves up and get after it again.” SHIFT Commercial One of the best business books that I have read [...]
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Wild Turkey Thanksgiving

The Rich/Goode family will be hosting this year and the traditional Butterball and given sway to a Virginia Wild Turkey compliments of my husband, Lloyd Goode, whom some refer to as the Great White Hunter. Feathers are his passion, ducks, geese and turkeys, but I would have to say turkeys are his most favorite of [...]
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Lease Renegotiation

As I noted in my last blog post, going to the market early to understand the vacancy, absorption and market terms is key to getting an understanding of the leverage you can have with your landlord. This strategy ensures better negotiation with the current landlord in getting what issues are important to the tenant. Getting [...]
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Build to Suit – Lease

Experience has taught us (especially in this economy) that going to the market first is a strategy that seems to work well with landlords in obtaining optimal results for tenants seeking to renegotiate their office leases. This strategy can cut the time line in half, but the key is jumping in when the market will [...]
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Halloween Treat (no tricks!)

While watching CBS Sunday Morning on Sunday it occurred to me how entranced we are by all things related to All Saints Day, commonly known as Halloween. Started as the Celtic New Year, this day has served generations to scare away evil or be part of the goblins that trick rather than treat! The researcher [...]
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Giving Thanks

As we approach the season of Thanksgiving and the anniversary of Rich Commercial Realty’s founding, I am more than ever grateful for all of the people who have assisted in our 22 years of success. So many people come to mind as I think back to my humble beginning. It is with gratitude and love [...]
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Nature’s Color

Why are we so mesmerized by the beauty of fall? Nothing touches me more than the beauty of color. Color and music, I have recently come to learn, resonate with the heart. The brain solves problems; the heart resolves them. Recently I spent a weekend in Vilas, NC with some friends at the home of [...]
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The Value of Getting Away

Times are tough; less business is out there, competition in my industry is high, and we are all putting in many more hours to get the job done. Summer is a distant blur even if we did manage a week’s vacation at the beach, so how can I possibly contemplate a long weekend to take [...]
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Embracing Social Media

Since 2007, I have been reading and learning more about social media. While the 20 – 30 year olds have mastered the art of social media and thrive on it daily, some of us baby boomers find diving into yet another form of technology daunting at best. So while out for my morning walk thinking [...]