Blog
Price Tight to the Market – SHIFT Pricing Strategies
Tactic #7: Price Tight to the Market – SHIFT Pricing Strategies “Bad news isn’t wine. It doesn’t improve with age.” Colin Powell Human instinct studies tell us that we are more afraid of the risk of losing than the risk of winning, yet odds tell us that in reality we win as often as we [...]
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Catch People in Your Web – Internet Lead Conversion
Tactic #6: Catch People in your Web – Internet Lead Conversion “Surprisingly, today’s tech tools aren’t simply about generating leads; be prepared to expand your thinking as you explore the power of the Internet in lead conversion.” SHIFT Commercial These days it is imperative to embrace social media. You may remember that we’ve touched on [...]
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January 2012
Ownership can benefit tenants Low interest rates do not just benefit home owners. Small business owners can take advantage of these historic lows, as well as compelling finance plans from the Small Business Administration, to transform their commercial real estate lease into a long-term positive asset through ownership. Assuming that the purchasing scenario is a [...]
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Get to the Table – Lead Conversion
Tactic #5: Get to the Table – Lead Conversion “The ultimate success of your lead generating is directly dependent on your lead conversion ability. One can’t work without the other.” SHIFT Commercial The ability to get to the table and convert a lead to an appointment and an appointment to an opportunity can eventually lead [...]
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Find the Motivated – Lead Generation
Tactic #4: Find the Motivated – Lead Generation “When times are lean, lead generation takes more skill and more grit. It takes MASSIVE ACTION – cold calling, canvassing, referral networking, web-based marketing, and more.” SHIFT Commercial As the New Year begins, I can think of no greater tactic to achieve any goal, than time spent [...]
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Do More with Less – Leverage
Tactic #3 Do More with Less – Leverage “The gift of the shift for commercial brokers is that you have the opportunity to invest in the people and processes that create the most leverage and better utilize your time and talents.” SHIFT Commercial All of us have likely had to learn to do more with [...]
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December 2011
The outlook for the 2012 commercial real estate market seems to be favoring the higher-end properties in major markets. In the Triangle, we should see moderate growth on the back of our tech-oriented work culture and the continuing stream of young talent flowing from our world-class university base. Markets with strong tech sectors, like San [...]
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Re-Margin your Business – Expense Management
Tactic # 2 Re-Margin your Business-Expense Management “When the revenue disappears, as a business owner, you have two choices: Find new business income or make your expenses go away. The former is about lead generation and the latter is about cost cutting.” SHIFT Commercial As I mentioned in the last post, SHIFT Commercial by KW [...]
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Mindset & Action in Today’s Market
Tactic #1 – Get Real, Get Right – Mindset & Action “When the markets shift, brokers practically go through the five stages of grief – denial, anger, bargaining, depression and acceptance – before they can pick themselves up and get after it again.” SHIFT Commercial One of the best business books that I have read [...]
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Wild Turkey Thanksgiving
The Rich/Goode family will be hosting this year and the traditional Butterball and given sway to a Virginia Wild Turkey compliments of my husband, Lloyd Goode, whom some refer to as the Great White Hunter. Feathers are his passion, ducks, geese and turkeys, but I would have to say turkeys are his most favorite of [...]
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Wall Street Journal Commercial Real Estate News
- Less Building Now, Higher Office Rents Later February 6, 2012Office-building construction is in the midst of a severe drought. This means higher rents may be on the horizon in some cities, if history is any guide. […]
- Plots & Ploys: Touchdown Before Kickoff February 2, 2012Regardless of whether the New York Giants or the New England Patriots win Super Bowl XLVI on Sunday, a prohibitive favorite has emerged: Indianapolis-area hotels. […]
- Home Shortage in London to Worsen February 1, 2012London looks likely to experience a drought of new housing over the next few years, as construction of homes amid fears of renewed recession and a dearth of mortgage finance, a report from property consultant suggests. […]
- Two Office REITs Post Higher Earnings February 1, 2012Boston Properties Inc. and SL Green Realty Corp. reported stronger-than-expected quarterly earnings, a sign that the nation's largest office landlords have been able to boost revenue despite tepid job growth. […]
- Goldman to Fight Over Hancock February 1, 2012A Goldman Sachs Group Inc. real-estate fund that has walked away from a number of struggling investments is taking a different approach with a Chicago skyscraper, deciding to fight its creditors rather than surrender ownership of the building. […]
- Blackstone Spies Retail Recovery February 1, 2012Blackstone Group's $11 billion bet on retail property is showing signs of paying off. […]
- Cost of Trade Center Tower Rises January 30, 2012The price tag for One World Trade Center, the signature skyscraper under construction at Ground Zero in New York, has risen to more than $3.8 billion, making it by far the world's most expensive new office tower. […]
- Developer Makes a Fresh Start January 25, 2012The family behind Opus, once one of the largest private developers in the country, is making a comeback after settling battles with creditors and former employees. […]
- Lehman to Block Zell's Archstone Deal January 23, 2012The estate of Lehman Brothers Holdings Inc. is planning this week to use $1.33 billion in cash to buy a 26.5% stake in apartment giant Archstone. […]
- Lehman's Estate Gets Montana Resort January 23, 2012The estate of Lehman Brothers Holdings Inc. is now the owner of a Montana ski and golf resort, after assuming control of the assets of Moonlight Basin Ranch LP. […]